>What makes you think it is working? Sell through seems to be dropping
>based solely on shelf space and placement I have seen at mass retailers
>Estes uses such as Wal-Mart, Toys R Us, and K-mart.
I'm not saying it's working Jerry, I'm stating that they changed their
marketing strategy as any smart company would. It's interesting to
hear everyone on this ng comment that Estes doesn't "re-release" this,
or Estes doesn't have the "quality in the kits they used to have".
I'm self employed, and I'm painfully aware that sometimes in order to
do what you want, usually you have to do what works. I'm giving
Estes three cheers for marketing the kits they _know_ will sell to the
"masses" in order to allow me to get my Merc Atlas, or Saturn V, which
you and I both know 98% of toy buyers in Wal-Mart wouldn't _even_
I was with my son today in the Kent, OH Wal-Mart actually trying to
track down a Hoover for "The One Who Allows Father To Participate In
The Rocketry Hobby" (actually, she takes the best launch pixs I've
ever seen!). First off tho' we _had_ to check the rocket section.
Yep Jerry, you're right, I was alarmed at all the RTF kits they had,
and the shockingly small amount of space those kits occupied.
My son's reaction: "Jeez Dad, they're already built... forget this,
let's get Mom's present and then we can check out The Launch Pad's
website when we get home...". I hope the denizens of this news group
are not a dying breed. I know I've got a couple of kids that will
begin contributing here soon, and hopefully others (Reagan Yates comes
to mind.) will continue to keep things moving. In fact, it's not
going to be the kit companies that keep this hobby alive, but its
enthusiasts. Estes is doing the best that they can with the market
they have. I wouldn't expect less.
>I could be wrong but rarely am.
Um, this could be viewed as the straight line of the night, and in the
spirit of Christmas, I'll leave it at that...
>Jerry Irvine, Box 1242, Claremont, California USA
Tod A. Hilty NAR #72099
Hilty Information Systems
"I'm going to put the wheels of the bus back on... just in case"
- BlankReg, Max Headroom: 20 Minutes Into the Future
"I speak for myself _and_ my corporation! Deal with it!"
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