Bandai kits

Bandai kits

Post by Dennis L » Sat, 23 Aug 1997 04:00:00



Quote:
>Why is Bandai kit so limited or hard to get when it first come out? I know
>that they put a limit on their initial shippment, but what for? It's not
>like they're making a limited or collector version. Any ideas?

Bandai's typical marketing strategy. They tended to limit supply so there
is a mad scramble, making the product seems hot, so more people would want to get it.
Look at Power Rangers toys, Tamagocchi, Sailor Moon toys, .... so far they have
been using this strategy pretty well.